The interior of the Cos shops is an extension of the brand's simplistic signature. The Paris store, with its pure white interior is exqisitely clean and fresh, a minimal pedestal for the garments. London's Regent Street store (the new Cos flagship) is similar in many ways. Designed by architect William Russell, its smooth white walls, angular black rails, generous loft-style windows and squared European oak shelving units and furniture, lend a distinctly natural and calm atmosphere. The afforementioned subtle yet unexpected detailing which makes Cos garments so distinctive is played out in the intricate square pattern of the floor. Beautifully regular and precice, the flooring is a minimal patchwork of Larch wood tiles.
William Russell also designed the Margaret Howell concept store in Tokyo (below). Which is beautifully simplistic and minimal in a similar way.




The seating areas (which are a feature of almost every Cos store) are relaxed and cosy, with modern magazines and books, and help create a calm, hassle-free environment whilst also elevating the vibe to one of exclusivity.